Are You Aware That:

• More than three out of every four students have had alcohol by the end of high school. More than half of 12th-graders and a fifth of 8th-graders have been drunk at least once.¹
• In recent surveys of high school students, 93 percent of 12th-graders and 64 percent of 8th-graders reported that alcohol is “fairly” or “very” easy to get.²
• Research has indicated that one typical way underage youth procure alcohol is at parties where parents and other adults have left them unsupervised.³
• Sixty-five percent of underage youth who drink reported obtaining alcohol from family and friends.⁴

Not In Our House, a campaign developed in partnership with the International Institute for Alcohol Awareness (IIAA), The Century Council a national not-for-profit organization, funded by America’s leading distillers dedicated to fighting drunk driving and underage drinking, and Scholastic, Inc., was launched in October 2006, in schools located in the nation’s state capitals.

A major goal of Not In Our House is to prevent underage drinking in settings where adults are hosting parties and/or providing alcohol. The program is intended to inform adults of the civil and criminal liabilities, and social hosting and/or providing alcohol to underage youth.

The primary target audience for this program is parents of 9th and 10th grade students. Other audiences are adult influencers like school administrators, 9th and 10th grade teachers, coaches, parent-teacher organization leaders as well as 9th and 10th grade students.